Saunders 1865 | World Cup 2014

World Cup 2014

As the group stage starts to wrap up you’ll probably have noticed that even people with no interest in football are finding themselves pulled in; it’s hard to resist the blend of pub/bar comradery, nationalism, passion, and tradition that is World Cup culture. Maybe you started out annoyed that your favourite pub fills up as soon as the match is on, but it starts to grow on you and suddenly you find yourself cheering along, or glancing out of the corner of your eye to see who scored.
Stop fighting and embrace it: the World Cup comes but once every four years, and now it’s in Brazil: the country that holds the lead for the most World Cup wins with five titles, and hoping for a sixth on their home turf.
Here are some great places in London to watch the magic happen:


  • Jetlag (Fitzrovia) The downstairs bar features a large screen, with five smaller TVs scattered around the rest of the venue to show the action. Jetlag will be showing all games, no matter what odd hours they’re on at, with themed drinks and food to accompany them.
  • Café Kick (Islington) Six screens, two of absolutely epic proportions, happy hours and featured international beers for all games including the 11PM kick-offs are scheduled: sounds good to me.
  • Proud Camden (Camden) If you’re looking for a place where there’s plenty of action in addition to the World Cup, this is your venue. Rent one of the club’s seven stables or mingle all around, this bar will be serving up beer bucket and burger deals while screening the game on all thirteen screens scattered throughout the bar, including on their outdoor terrace.
  • Old Dairy (Crouch Hill) The opposite of Proud really, this is somewhere to go if you want to watch the games while maintaining some personal space. They have a projector as well as several screens; but of course with the popularity of the games your best chance is to head out early to grab a seat.
  • Bar Kick (Shoreditch) This football themed bar has four 80 in screens to boast in addition to deals on their beers throughout the tournament, of which they’ll be showing every match: game on.
  • The Albion (Shoreditch) They may only have three screens, but this is the place to be if you’re truly passionate about footie any day of the year, but especially during the World Cup.
  • Rileys (Belgravia) The Riley’s Sports Bar Haymarket has 37 big screens and four projectors, so despite needing a ticket to get in (they go at around £10) it may very well be worth it.
  • Cocobananas (Battersea/Clapham) It’s as if this new Brazilian venue opened specially for the World Cup, and they’re already off to a successful start! They’ll be throwing parties for all the major games, have themed drinks and serve Brazilian street food all night long. Hurry up and get your ticket though, they’re selling fast!
  • Boteco Brasil Soho (Soho) Advertising themselves as the culinary and cultural world cup experience, this is another Brazilian venue which requires tickets but gives you a great experience with an expertly prepared menu.

If you’ve found another great place to watch the World Cup we’d love to hear about it! E-mail us at



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UK +44 20 7590 2700
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